Charlotte’s Bridal & Formal Wear (2120 Highland Ave., Eau Claire) sits atop this category’s throne for its third year in a row, a tried-and-true retailer offering specialty bridal experiences and after-hours appointments while helping you find your perfect dress. Placing for the first time, BarbaLynn’s Vintage (603 Broadway St. S, Menomonie) curates a selection of genuine vintage gowns, ensuring unique-to-you pieces can be found right here in the Chippewa Valley. Off The Rack Bridal World (123 N. Bridge St., Chippewa Falls) offers an expansive selection of dress styles – with an equally wide price range.